Bema Plaza

The Bema Plaza office building was one of the first office developments completed in Wrocław after 2000. In 2024, the building underwent a transformation of its common spaces. The interiors were redesigned by Trzop Architekci. We were also involved in the design of the new visual identity for this development and a new visual information system.

For the visual identity, we assumed it should reflect the office building’s architecture. A distinctive element of the building’s form is the cylindrical, glazed corner facing Bema Square, where the main entrance is located. The new logo fits seamlessly into the geometry of this part of the building.

In the new SIW, we used the Google Sans font, which is associated with the building’s main tenant. The main graphic motif of the SIW refers to the expanded metal mesh used as wall cladding, a common feature in the new interior.

The building has three entrances: A, B, and C – for each core, we chose a different color to identify the stairwells and garage entrances. Directional and information signs are placed on a black background, increasing their visibility. In the parking garage, we have organized directional information for drivers, cyclists, and pedestrians.
Bema Plaza is an example of a comprehensive approach, where a dedicated visual information system, along with branding, is an investment that raises the standard and prestige of the facility.